Don’t follow the diversion: how brands can successfully reclaim Internet traffic and show scammers the red light
Internet traffic is the lifeblood of any e-commerce organisation and all marketing efforts are centred around capturing the attention of audiences and directing that valuable traffic toward websites, microsites and mobile apps. But as much as the Internet provides the reach and visibility for brands, it provides the same opportunities for fraudsters and scammers. Not only are they trading off the good names of well-established brands by flash association — using their images, logos and selling knock offs of their products — but they are also responsible for stealing through paid search abuse and setting up fake sites using the brand’s name or variations thereof. Brandjackers use known brands in paid searches to lure traffic away from the legitimate sites, while questionable SEO tactics and cybersquatted URLs siphon off even more.
As an expert in online brand protection, MarkMonitor works with brands to develop, implement and carry out strategies that seek to take back the internet from scammers and fraudsters — specifically by reclaiming this valuable traffic, recovering domains and putting counterfeiters out of business.
Charlie will discuss the depth of this problem and the ways in which brands can ensures they are well positioned to reclaim their rightful traffic and shut down fraudsters.
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