The Cobra story, and building a global brand that resonates across the world

Lord Bilimoria shares the story behind the global Cobra Beer brand and explains the mission that drove its international growth. Along the way he provides some of the lifelong lessons that he has learned when facing many of the tests that entrepreneurs meet on their journey, and explains in detail:

  • What to listen for when hearing customer feedback
  • The vital considerations in the brand-building process
  • The importance of defining your brand and its purpose
  • Why product quality, above all else, drove Cobra to success
Pre-register for 2017